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I love AI because it has helped me save hours by automating systems, analyzing SEO, and creating website content.

But today, while researching places to stay in Buenos Aires, I realized that we need to be mindful of when to use AI so that trust is not eroded.

My wife sent me the link to an apartment listed on Booking dot com. This listing had tons of great reviews but several of the images were clearly AI generated. They were generic. Fake looking. This made me question the reviews too, especially since I saw one name repeatedly pop up under different reviews.

I searched for this property on Tripadvisor and saw customer submitted photos. Here I could see that several of the Booking dot com photos were generated based off the customer submitted ones. And the Tripadvisor reviews were fewer and not as favorable.

We didn't book this place. It may still be a great place to stay. But the use of AI generated images threw me off.

I feel like I should have a clearer point to make. But I'm also feeling lazy to come up with one.

consumer trust

I didn't book an accommodation because of AI generated images